Meta launched new AI app: How it works and why it's useful

What is known about the new app

The Meta AI app runs on the Llama 4 model. Meta calls it the first step toward creating a more personal AI focused on voice interaction.

After installing the Meta AI app, it will ask you personal questions to get to know you better – this, according to the company, will allow it to give "more helpful" answers. The interface of Meta AI is designed to be "easy to talk to" and "natural to interact with".

Voice control features can be used in the background while multitasking, meaning you can talk to the AI while using other apps. Voice interaction promises to be personal, appropriate, and close to a live conversation. For now, this feature is available in the USA, Canada, Australia, and New Zealand.

The app also supports image generation and editing – all of this can be done through voice or text prompts. The Llama 4 model can search for information on the internet, for example, to help find products or assist with research tasks. Meta also offers conversation starters to inspire users with new queries.

Meta states that it uses its many years of experience in personalizing social networks to create a more personal AI. Meta AI remembers information about you and takes context into account, and it can also use data from other Meta platforms – such as your profile or the content you interact with most – to give more accurate and relevant answers.

The new Meta AI app is already available for free download in the App Store.

Voice AI from Meta is now in a separate app (photo: MacRumors)

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