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Apple to present its own AI product 'later this year'

Apple to present its own AI product 'later this year' Photo: Apple CEO Tim Cook (Getty Images)

The CEO of the American company Apple Tim Cook announced that the company is working on generative AI software features that will make their way to customers “later this year,” reports The Verge.

"As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year," he said.

Analysts tried to make Cook share more details, but he didn't say much.

“Our M.O. (modus operandi - ed.), if you will, has always been to do work and then talk about work, and not to get out in front of ourselves. And so we’re going to hold that to this as well. But we have got some things that we’re incredibly excited about, that we’ll be talking about later this year," the company's general director added.

Other Apple news

Apple plans to introduce innovative technology in its upcoming iPhone 16. It is expected that the new smartphone will be equipped with a graphene cooling system, which will solve problems related to overheating.

Moreover, recently it has become known that the next generations of iPhone and Mac will have an "anti-spy" display.

In addition, Apple made the final decision to abandon plans to return the Touch ID sensor in iPhones.