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Strikes on Wildberries could cost Russian sellers up to $1.3 billion - Analyst

Wed, July 29, 2026 - 16:50
3 min
Cancelling force majeure compensation is, above all, a blow to microbusinesses that lack a financial buffer
Strikes on Wildberries could cost Russian sellers up to $1.3 billion - Analyst Smoke rises after strikes on Wildberries warehouses outside Moscow (Photo: Russian media)
The disabling of warehouse hubs operated by Russia's largest online marketplace, Wildberries (WB), along with the cancellation of force majeure compensation, will deal a devastating blow to the country's small businesses, which lack war-risk insurance. Sellers' financial losses are estimated at more than $1 billion.

RBC-Ukraine reports on this in a material titled Wildberries under attack: How Ukrainian strikes are crippling Russia's logistics.

In a comment to RBC-Ukraine, financial analyst Andrii Shevchyshyn estimated sellers' losses at $1-1.3 billion out of Wildberries' total losses of roughly $2 billion.

Legal trap and financial burden for sellers

Wildberries amended its terms and conditions in advance, officially classifying losses of goods caused by hostilities as force majeure. This releases the marketplace from financial liability for damaged property and merchandise.

According to Andrii Shevchyshyn, Wildberries has integrated its marketplace, fulfilment operations, logistics network, pickup points and banking services into a single ecosystem. The decision is expected to hit microbusinesses the hardest:

  • The median annual revenue of a single seller is only about $7,500, leaving little to no financial buffer.
  • Only 5-7% of sellers have war-risk insurance policies because of their high cost.

Financial shockwave: Banks and closed-end investment funds

The destroyed warehouses are often owned not by the marketplace itself, but by third-party developers, banking institutions or closed-end mutual investment funds (ZPIFs), whose investors include private pension funds.

According to VChK-OGPU, the largest players in this market are Modern Real Estate Funds Management Company (formerly Sber Real Estate Funds), with about $8.1 billion in assets, and Parus Asset Management, which manages roughly $2.6 billion.

As insurance companies increasingly refuse to cover losses caused by drones, the direct destruction of property is eroding the value of investment fund units and increasing non-performing debt across Russia's banking system.

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