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Expert picks top 2025 smartphone, Apple wins big

Expert picks top 2025 smartphone, Apple wins big Apple wins four awards at MKBHD Smartphone Awards 2025 (photo: Unsplash)

Popular tech blogger MKBHD (Marques Brownlee) released the results of the 2025 Smartphone Awards. This year, Apple devices won four out of ten possible awards, with one of them being explicitly negative, according to 9to5Mac.

Three smartphones, four awards

The annual MKBHD awards traditionally spark lively debates among fans of different brands, but they remain a clear snapshot of the current smartphone market, where differences between devices are becoming increasingly subtle.

In addition to announcing the winners, Marques Brownlee usually explains the reasoning behind his choices in detail, highlighting not only the strengths but also the weaknesses of the devices, making his reviews particularly illustrative.

In 2025, Apple received the following awards:

  • Best design – iPhone Air;

  • Best upgrade of the year – iPhone 17;

  • Failure of the year – iPhone 16e;

  • Phone of the year – iPhone 17.

Why iPhone 17 became Phone of the Year

Commenting on the choice of the iPhone 17 as Phone of the Year, Marques Brownlee noted that this model is the most balanced. According to him, the smartphone ''leveled up to be the most complete and actually kind of a great deal,'' especially after the introduction of the 120Hz display and updates to the processor and camera.

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