Winter puffer guide: Choosing coat that's both warm and stylish
Which puffer jacket styles are trending (photo: RBC-Ukraine)
With the cold approaching, it's the perfect time to find the ideal puffer jacket that will keep you warm while looking stylish. It's essential to pay attention not only to the cut but also to the materials, insulation, and fit, ensuring the jacket is comfortable and practical for everyday wear. Tetiana Mykhailchenko, stylist and curator of the Association of Stylists of Ukraine, explained exclusively why now is the right time to buy it, which silhouettes and materials work best in real life, and how to choose it correctly.
Why it's worth buying a puffer jacket now
Late autumn is when stores already have complete outerwear collections and often offer discounts before the peak demand period.
The main focus should not be on the price but on choosing a model that will stand the test of time and become an investment for several seasons.
Today, buyers look for puffer jackets not only for warmth but also for the combination of shape, texture, and practicality. These are the models that appear first on store shelves.
Trends in silhouettes for autumn-winter 2025/2026
Longline jackets are long puffers resembling coats. They protect against wind and moisture and look stylish with both suits and jeans.
Trendy down jackets for fall and winter (photo provided by the stylist)
Quilted models are lightweight with a clear quilted structure. Perfect for the transitional season when less bulk is needed.
Trendy down jackets for fall and winter (photo provided by the stylist)
Cropped and short puffers are ideal for an active city lifestyle, pairing well with sneakers and classic trousers.
Trendy down jackets for fall and winter (photo provided by the stylist)
Tip: Choose a length depending on your lifestyle. Long models are better for walking outdoors, while short models are ideal for city activity.
Materials and insulation: What to look for
Warmth doesn't always mean "more down."
Key criteria:
- Insulation is natural down with a favorable "warmth-to-weight" ratio, protected from moisture (DWR treatment or membrane). Modern synthetic insulations perform better in wet climates and dry faster.
- A water-repellent treatment is necessary for regions with wet snow or rain.
- Quality of seams and chamber construction. The narrow, neatly stitched chambers retain warmth longer and look tidier.
Hardware and details
Thoughtful details give a puffer jacket a premium appearance:
- High-quality zippers and plackets.
- A hood that protects against the wind.
- Internal features, such as pockets and drawstrings, allow for adjusting the waist.
Large logos, excessive shine, or cheap decorative elements can reduce the effect, even in an expensive model.
When not to buy
Do not purchase if:
- The price is low, but there is no information on insulation or treatment.
- The down looks thin, and the fabric is shiny or cheap.
- The cut does not allow layering, restricting movement.
In these cases, it's better to wait for a proven model from a reliable brand.
Practical tips before buying
- Try it in motion: raise your arms, sit, walk around to check freedom of movement.
- Check pockets and hood: make sure they hold what you need and protect against the wind.
- Length: Mid-thigh length is ideal for the city, while knee-length is good for long walks.
- Colors: neutral and deep shades (coffee, burgundy, khaki) look stylish and practical.
A well-chosen puffer jacket will be both a stylish wardrobe element and reliable protection from bad weather for several seasons.
"When a puffer jacket not only keeps you warm but also highlights your style, that's a real win. Investing in quality pays off with daily comfort," the stylist emphasized.
