Meta to introduce Facebook and Instagram subscriptions in Europe in November
Facebook and Instagram will introduce subscriptions for users in Europe from November (Photo: Getty Images)
Meta will introduce a subscription service for Facebook and Instagram users in Europe starting in November, particularly as European courts have begun closely scrutinizing data-handling practices in social networks, according to Bloomberg.
Beginning in November, users can subscribe for access to social networks for 9.99 euros per month on the web or 12.99 euros per month through Apple and Android mobile operating systems.
Subscription services will be available to all residents of the European Union, Iceland, Liechtenstein, Norway, and Switzerland. The company reports that thanks to the subscription, users in the EU will not be shown ads.
The subscription is a response to the tightening rules on the collection and use of user data in Europe. Meta, in announcing the innovation, refers to a decision by the EU Court in July.
At that time, the court ruled that companies should consider providing an alternative service for customers who do not want their data collected and sold to advertisers "if necessary for an appropriate fee."
Meta will continue to provide ad-supported services on social networks at no additional cost. Although initially, the subscription fee will apply to all user accounts, starting from March, Meta will charge an extra 6 euros per month on the web and 8 euros per month on mobile devices for each different account.
Business on Instagram and Facebook
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