Apple exploring new horizons beyond the iPhone in 2024
Photo: Apple explores new horizons beyond the iPhone in 2024 (GettyImages)
In 2024, Apple Inc. is shifting its focus from the iPhone to its wearables business, including the new Vision Pro, AirPods, and Apple Watch, while facing a legal battle over iMessage on Android and dealing with the implications of a legal decision against Google's app store policies, according to Bloomberg.
The iPhone will receive upgrades in 2024 without major changes, focusing on screen size and new features like the Action button. In contrast, Apple's wearables, including the Vision Pro, AirPods, and Apple Watch, are expected to receive significant updates.
The Vision Pro, a new product category for Apple, is set to be a major launch despite potentially low initial revenue.
Apple's $179 AirPods have performed poorly in the market due to their similarity to the cheaper $129 second-generation AirPods. This has caused consumer confusion and led some to consider competitors' products for better value.
Apple's AirPods will undergo design changes and feature improvements, including noise cancellation and USB-C charging.
Apple plans to revamp the Apple Watch with a new design and introduce health features for hypertension and sleep apnea detection, alerting users and recommending follow-up tests if needed.
The iOS 17.3 update will introduce a notable addition, Stolen Device Protection, which enhances iPhone security by restricting access to crucial features in case of theft. This includes Apple ID settings, passwords, iCloud Keychain, and financial data. Face ID or Touch ID will be necessary if the device is in an unfamiliar location, reducing the potential harm caused if your iPhone is stolen by someone who knows your passcode.
Additionally, Apple faces legal challenges regarding iMessage on Android and the consequences of Epic Games' lawsuit victory against Google, signaling potential changes in app store policies.
Apple values iMessage as a crucial factor in retaining its customers and won't likely bring it to Android, fearing customers may switch to Google's ecosystem.
App store revolution
Epic Games' legal victory against Google in a San Francisco jury trial may significantly affect app store rules and developer fees.
The jury unanimously found Google guilty of anticompetitive conduct, signaling a shift in the smartphone app industry. While Apple won a similar case against Epic in 2021, this jury verdict adds weight to the argument against app store practices and could lead to further changes in the market.
The outcome could influence future regulation and encourage other companies to reevaluate their app store policies.
Apple's adaptation
Apple's actions are driven by flat sales in key product categories and the necessity for innovation in the highly competitive tech industry. Apple's strategic shift towards wearables reflects the growing importance of health and fitness technology in consumer electronics.
Apple (Photo: Getty Images)
The legal issues surrounding iMessage and app store policies highlight the broader industry debate over platform control and user privacy. These changes represent Apple's ongoing adaptation to market trends and legal environments and its commitment to maintaining a leading position in the tech industry.
Also, recently, we wrote that Apple plans to ramp up iPhone production in India to 50 million units annually and intends to launch new versions of the iPad and MacBook Air in early 2024.
