10 Ukrainian vyshyvanka brands that turned tradition into trend: Photos
Ukrainian designer vyshyvankas (collage: RBC-Ukraine)
Every year on the third Thursday of May, the world celebrates Vyshyvanka Day. Although vyshyvankas are a uniquely Ukrainian heritage, the international holiday aims to preserve the ancient folk traditions of creating and wearing Ukrainian ethnic embroidered clothing. Participating is simple—just wear a vyshyvanka. Here is a selection of the most well-known Ukrainian vyshyvanka brands.
Etnodim
One of the most recognizable vyshyvanka brands in Ukraine. Founded in Kyiv, Etnodim creates modern embroidered clothing inspired by Ukrainian culture and art. Their catalog includes models for women, men, and children.
Vyshyvankas by Etnodim (photo: etnodim.ua)
Vita Kin
Founded by designer Vita Kin, the brand became famous for its "boho chic" vyshyvankas. The early collections were inspired by Ukrainian heritage, famous embroidery methods, and patterns. Vita Kin’s collections have received global recognition and were showcased at Paris Fashion Week.
Vyshyvankas by Vita Kin (photo: vitakin.com)
Foberini
A brand that revives ancient traditions through modern design. Its signature is craft production. All models are handmade and feature traditional hand techniques such as "pukhliky," "zbyranky," tassels, and decorative seams. Foberini also upholds the principles of conscious fashion and environmental responsibility.
Vyshyvankas by Foberini (photo: foberini.com.ua)
Yuliya Magdych
Designer Yuliya Magdych launched her brand in 2013 during the Revolution of Dignity. The brand is known for its complex ethnic 3D embroidery, developed using patterns discovered in museums, private collections, and research trips across Ukraine. Yuliya Magdych was the first Ukrainian brand represented at London's Selfridges.
Vyshyvankas by Yuliya Magdych (photo: ua.yuliyamagdych.com)
Varenyky Fashion
This brand blends modern global trends with traditional folk embroidery. The Varenyky team uses only high-quality natural fabrics and threads, and each item is handcrafted. Patterns are developed in consultation with ethnologists, incorporating knowledge of ancient protective symbols.
Vyshyvankas by Varenyky Fashion (photo: varenykyfashion.ua)
Gaptuvalnya
"Gaptuvalnya" refers to the art of embroidery with gold and silver threads, and "haptuvaty" means to chart one’s path—both meanings define the brand's philosophy. This Ivano-Frankivsk-based brand offers unique patterns inspired by authentic Ukrainian embroidery. All garments are made to order, and custom tailoring is available.
Vyshyvankas by Gaptuvalnya (photo: gaptuvalnya.com)
EmbroideredGem
A brand of Ukrainian ethnic clothing from Sumy, which has been creating unique pieces since 2016. They reinterpret old Ukrainian motifs with global fashion trends in mind. Their collections feature romantic dresses and blouses adorned with lace in the Richelieu technique.
Vyshyvankas by EmbroideredGem (photo: embroideredgem.com)
Ptakha
Founded by designer Nataliia Melnyk, who spent over five years developing embroidery designs before deciding to bring her ideas to life. The catalog features women’s dresses and blouses in a wide variety of colors and cuts.
Vyshyvankas by Ptakha (photo: ptaha.in.ua)
Vilni Liudy (Free People)
This brand emerged in 2014 during the Revolution of Dignity. Their vyshyvankas reflect the connection of Ukrainians to their native land, drawing inspiration from various images, from traditional pottery to endangered plants and animals.
Vyshyvankas by Vilni Liudy (photo: vvl.com.ua)
Earlier, we highlighted 11 worst looks from the Met Gala 2025.
Sources: websites and social media of the mentioned brands.
