Ukraine's Usyk becomes face of Stone Island’s new advertising campaign: All details
Oleksandr Usyk (photo: instagram.com/usykaa)
The undisputed heavyweight world champion, Oleksandr Usyk, has become the face of the new advertising campaign for the iconic clothing brand Stone Island, according to the brand’s Instagram account.
Usyk and Stone Island: New campaign
In the video, alongside Usyk appear the famous singer Chy Cartier, Italian actor Alessandro Borghi, and other well-known figures from the worlds of fashion and culture.
The campaign is dedicated to the Fall/Winter 2025 collection and is titled "Community as a Form of Research."
Other participants in the project include basketball player Carmelo Anthony, actor Don Johnson, rapper Earl Sweatshirt, writer Bret Easton Ellis, and singer Charlotte Day Wilson.
In the video, Oleksandr speaks Ukrainian and answers questions about faith, fear, and family.
"Without my heart! Just kidding. Without God," Usyk replied when asked what he could not live without.
"My belts and work are just things. I am proud of my wife and our four children," the boxer said about the achievements he is most proud of.
"You have to tame fear. We are all afraid," Usyk noted when asked how to overcome one’s fear.
Custom jacket for the ring
Stone Island had previously collaborated with Usyk. Specifically for his fight against Dubois, the brand created a unique jacket made from Nylon Metal, which became the centerpiece of his look in the ring.
The outerwear featured the brand’s patch, the logo of the Ukrainian energy company DTEK, and a pixel print inspired by "authentic pixel camouflage." The pattern was created based on a "specially designed alphabet symbolizing the names of Oleksandr Usyk’s family members."
"Stone Island congratulates Oleksandr Usyk, who last night defeated Daniel Dubois by technical knockout (TKO) in the fifth round. A longstanding member of the Stone Island community, Usyk made his ring walk in a custom Nylon Metal garment made by Stone Island," the official statement reads.
Victory over Dubois and the next fight with Parker
At Wembley Arena, Usyk defeated Daniel Dubois by stoppage, becoming a two-time undisputed heavyweight world champion.
Following this, the WBO mandated that the Ukrainian face Joseph Parker. The teams were given 30 days to reach an agreement; otherwise, a promoter auction would be held.
Usyk asked the organization for more time due to a back injury. The WBO also requested a medical re-examination after he posted videos on social media dancing and playing football.
Meanwhile, the legendary boxer’s wife delighted fans with new photos featuring their daughters and Oleksandr.
