Three main advantages of Apple Intelligence over competitors in field of AI
Three reasons why Apple Intelligence will surpass competitors (Illustrative photo: Getty Images)
Apple Intelligence is not just another artificial intelligence solution; it's a comprehensive ecosystem aimed at enhancing product performance and improving user convenience. The first AI features from Apple will debut next week with iOS 18.1, while beta testers have already gained access to the second wave of updates for iOS 18.2.
Apple news site 9to5Mac discusses the key advantages of Apple Intelligence over its competitors in the AI sector.
Utilization of existing applications and features
Apple is a company that creates products, while its competitors in the AI sector have attempted, with varying degrees of success, to transition into product-driven companies.
Apple Intelligence is integrated into existing apps, features, and devices that millions of people use every day. This complex advantage is difficult to match.
Here are a few examples of Apple Intelligence features:
- Everyone receives messages, and summaries make them better.
- We all love emojis, and Genmoji offers a fun twist on this feature.
- Millions rely on Siri, and it is finally getting better.
- Mailboxes can get cluttered, so priority mail is very useful.
- Photos is a key app, and it will receive three AI updates.
Most of Apple’s competitors are trying to create a new AI experience that requires some learning curve or at least an adjustment period.
In contrast, Apple Intelligence is integrated into the existing habits and tools we use, making it unique.
Integration of the best aspects of AI competitors
The key advantage of Apple Intelligence over its competitors is that it integrates some of the best aspects of these rivals, while the exchange is not mutual.
In iOS 18.2, ChatGPT is embedded in Siri and Apple’s email tools. Essentially, one of Apple Intelligence's main competitors is providing its full AI capabilities to Apple.
Essentially, one of Apple Intelligence's main competitors provides its full AI capabilities to Apple.
You can send your queries from Siri directly to ChatGPT, completely bypassing permission requests, and thereby accessing the best AI tools from both companies in one package.
Visual Intelligence similarly integrates not only ChatGPT but also Google image search. There is a strong likelihood that Google Gemini will be fully integrated into Apple Intelligence at some point in the future.
Meanwhile, Apple does not share its Apple Intelligence technology with other companies.
Clearly, each company benefits mutually. However, from the user's perspective, only Apple Intelligence offers AI from Apple along with AI from its competitors.
User privacy protection
Apple Intelligence upholds privacy principles that are simply absent in its competitors.
Apple prefers to process AI data on the user's device. This means that the data used for generating messages, removing objects from photos, and other tasks will remain on your device. Only those with physical access to your device will be able to access this data.
Then there’s cloud computing with enhanced privacy (Private Cloud Compute). Apple has very detailed research outlining everything that PCC can do. Essentially, Apple has developed an innovative way to perform AI tasks in the cloud with the same level of privacy protection as local tasks.
Summary
There has been much discussion about whether Apple is falling behind in the field of AI. Whether or not this is true, Apple possesses several key advantages with Apple Intelligence that could help it surpass competitors shortly. We are just on the brink of launching Apple Intelligence, but the future looks promising.
