Color of summer 2025 - Here's how to wear it like a pro
Butter yellow is the top trend color of summer 2025 (collage: RBC-Ukraine)
Soft, warm, and incredibly stylish yellow shade known as Butter Yellow has become the main color of summer 2025. Designers and fashion enthusiasts are already actively incorporating it into both casual and evening looks. How to wear this trendy color correctly is explained by stylist Olena Shevchenko on Instagram.
"Butter Yellow is the main shade of summer. But wearing it beautifully is quite a quest. So here are a few tips from a personal stylist," she said in a video.
1. The color seems too pale? Add an accent
Butter Yellow is very soft, so if it gets "lost" against your skin tone, refresh the look with bright lip gloss or chunky jewelry. This will create balance and add expressiveness.
2. Too warm for your skin tone? Balance it with cool colors
If you prefer a cool palette, pair Butter Yellow with saturated cool tones like mint, lavender, blue, or even gray. This will make the outfit harmonious and modern.
3. Doesn't suit your face? Wear it on the bottom
If the shade visually "spoils" your facial complexion (adds yellowness or dullness), choose items in this color for the lower part of your outfit: a skirt, pants, or shoes. Keep the top part in more neutral or flattering shades.
Why butter yellow color is the trend of summer 2025
Trend toward calm, soothing shades
After several seasons of bright, neon colors, fashion is returning to a pastel, calm palette. Butter Yellow is a warm, soft, and "cozy" shade that evokes a sense of lightness, simplicity, and harmony.
In turbulent times, trends often lean toward colors that offer emotional comfort.
Photo: What to pair butter yellow with (photo: pinterest.com)
Inspired by nature and retro style
Butter Yellow is associated with the sun, wheat, flowers, and childhood. In 2025, the fashion industry is turning more toward natural textures, organic elements, and warm associations. This color also brings a touch of retro nostalgia – the style of the '70s and '90s is also in fashion.
Versatility in styling
Butter Yellow pairs easily with basic colors: white, beige, gray, and denim.
It's an ideal "transitional" color: neutral enough to become a new classic, but distinctive enough to appear trendy.
Photo: What to wear with butter yellow (photo: pinterest.com)
Presence in key collections
This shade appeared in the spring-summer 2025 collections of Jacquemus, The Row, Loewe, Chloé, Prada, and other brands. It was showcased on dresses, jackets, and total looks. And where it's on the runway, it becomes a mainstream trend.
Visual appeal on social media
Butter Yellow is a color that looks great on Instagram and TikTok: warm, soft, aesthetic. These are the shades that frequently appear in influencer lookbooks, flatlay photos, and styled fashion videos.
Photo: Butter yellow is at the peak of popularity (photo: pinterest.com)
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