Lady Gaga takes the helm of her beauty brand Haus Labs
Lady Gaga (photo: Getty Images)
American singer Lady Gaga has become the CEO of beauty brand Haus Labs, which she founded in 2019. She will now lead the company's commercial operations, according to Business of Fashion.
Lady Gaga assumes leadership of Haus Labs
The singer, whose real name is Stefani Germanotta, has become CEO of her own beauty brand. Company co-founder Ben Jones previously held the position and left the business in October 2026.
Jones has experience in the beauty and consumer goods industries. Among other roles, he served as chief digital officer at The Honest Company.
How Haus Labs started
Gaga first introduced her own cosmetics brand in 2019 under the name Haus Laboratories. The brand became one of the first in the beauty industry to sign an exclusive deal with online retailer Amazon.
In 2022, the company rebranded as Haus Labs. At the same time, it updated its brand positioning and product formulas.
Other businesses Lady Gaga is involved in
In 2026, Gaga became a co-founder of Outer Bio, a platform for discovering bioactive compounds. She launched the project with American entrepreneur and her partner, Michael Polansky.
According to the outlet, the company was founded around 2020, but was not publicly announced until August 2026.
Outer Bio researches and tests new approaches to skin health. The company uses its proprietary Yuna platform for this work.
