Kylie Jenner's brand welcomes Ukrainian model as its new face
Vira Boshkova (photo: instagram.com/vira.bosh)
Vira Boshkova, a 22-year-old Ukrainian model, wrote on Threads that she had become the new face of the fashion brand KHY, founded by American businesswoman and reality TV star Kylie Jenner.
Ukrainian model becomes the face of Kylie Jenner's brand
Vira shared behind-the-scenes shots from the new collection shoot on social media and talked about her experience.
"I didn't think my first Threads post would be like this, but… Kylie Jenner posted a story with me. Yes, it's me, the Ukrainian girl for the KHY campaign," the model wrote.
Vira Boshkova (photo: threads.com/@vira.bosh)
Boshkova is 22 years old, originally from Izmail in the Odesa region, and she is studying at the Odesa National Maritime University.
Her modeling career started at just 14, after a scout spotted her on social media.
Since then, she has worked in modeling markets in Korea and Japan, and in 2020, she even closed a Prada show.
The Ukrainian model has also walked for global brands such as Elie Saab, Dolce & Gabbana, Chanel, Dior, and Burberry. In September 2021, she appeared on the cover of Ukrainian Vogue.
Vira Boshkova (photo: instagram.com/vira.bosh)
Kylie Jenner launched the brand KHY in 2023 together with her mother, Kris Jenner, and designers Emma and Jens Grede.
The brand brings together different creators and designers, and the concept of its collections combines minimalism, versatility, and Kylie's personal style.
According to the celebrity, KHY clothing is inspired by her own wardrobe and daily moods.
Earlier, we wrote about a model from the Kherson region who entered the top 50 models in the world.
