Josh Gottheimer uses AI-powered ad to challenge Trump in New Jersey governor's race
Democratic Rep. Josh Gottheimer's (Photo: Getty Images)
Democratic Rep. Josh Gottheimer's campaign for New Jersey governor has made waves with a new AI-generated TV ad portraying him as a boxer ready to take on Donald Trump, reports NBC News.
Amid fierce competition among Democrats, Gottheimer is betting on technology and originality to make his mark.
His AI-generated ad doesn't just grab attention — it sends a message about his fighting spirit and modern approach: "He’s a born fighter. Josh Gottheimer's been fighting for people all his life," the narrator says over images of a young Gottheimer with boxing gloves.
AI-powered showdown: Gottheimer faces off with Trump in virtual boxing ring for New Jersey governor ad (Screenshot: YouTube)
The spot highlights his experience working with Presidents Clinton and Obama and his achievements in protecting Medicare, Social Security, and advancing infrastructure and gun safety reforms.
Addressing voters directly, Gottheimer promises, "As governor, I'll cut property taxes by 15%, cut taxes for seniors, and lower costs. I'll fight to get it done and always get your back."
Backed by a multimillion-dollar ad buy, the campaign sets a new precedent for integrating AI into political strategy, and signals that technology will play a key role in the race.
Technology and politics: A growing connection
With over $36 million already poured into the race and a crowded Democratic field, the June primary is expected to be one of the most competitive in years.
Alongside Gottheimer, other top contenders include Mikie Sherrill, Newark Mayor Ras Baraka, Jersey City Mayor Steve Fulop, and several other high-profile names.
As campaigns escalate, the use of advanced technology is increasingly shaping not just advertising, but the entire political landscape.
Recently, there have been reports that Elon Musk's DOGE team in Washington used AI to scan the communications of federal officials for anti-Trump sentiment.
These tactics, along with mass layoffs, tight secrecy, and the controversial use of encrypted apps, fueled ethical and cybersecurity debates about transparency and political pressure in government.
