iPhone 17e and new MacBook? Tim Cook hints at big week ahead
Photo: Apple prepares for a big week (Getty Images)
Apple is gearing up for a large week of product presentations. Starting March 2, the company is expected to unveil up to five new devices, according to Apple CEO Tim Cook.
Read also: New cheap MacBook coming soon: 8 expected trade-offs and price range
Cook posted a short video on the social media platform X featuring the Mac logo and the hashtag #AppleLaunch, promising 'a big week ahead'.
What Apple may unveil
Over three days, the company is expected to introduce several devices at once:
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iPhone 17e — a more affordable version of the smartphone
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MacBook Air powered by the M5 chip
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MacBook Pro with M5 Pro and M5 Max chips
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iPad Air with the M4 chip
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iPad 12 with the A18 processor and support for Apple Intelligence
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
Live showcases in three cities
On March 4, Apple will host an offline Apple Experience event in New York, London, and Shanghai. Journalists invited to the event will be able to test the new products in person.
There is also information about a possible release of an iPhone case with a built-in satellite antenna.
According to preliminary reports, Apple’s spring presentation will cover a broad lineup of devices — from mobile gadgets to computers.
However, the main attention is focused on an innovative AI development. The product is said to be built around three key strengths that could significantly reshape the market landscape. Still, its release date remains unknown.
