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Google, Meta, TikTok, and others will label deepfakes during elections - WP

Google, Meta, TikTok, and others will label deepfakes during elections - WP Photo: Google, Meta, TikTok and others want to label deepfakes during the election (Getty Images)

The companies Google, Microsoft, OpenAI, Meta, TikTok, and Adobe have agreed to label content created using artificial intelligence during the election season, reports The Washington Post.

According to the publication, the aforementioned companies aim to enter into an agreement where they will develop technologies for the detection, labeling, and control of images, videos, and audio recordings created by artificial intelligence that could potentially deceive voters.

At the same time, the agreement does not prohibit the creation of deceptive political content generated using AI.

According to The Washington Post, the document acknowledges that such content could pose risks to fair elections, and the companies agree on the necessity of creating mechanisms to prevent such influence.


It is worth noting that deepfakes are images created by artificial intelligence. Using this technology, videos, images, audio recordings, and more can be generated. They can be utilized to spread fake content, often impersonating politicians, as has occurred multiple times.

Back in 2022, the Mayor of Kyiv, Vitali Klitschko, revealed that mayors of Berlin and Madrid had negotiations with scammers who used his appearance.

During those incidents, they employed Deepfake technology.