Best trailers of 2025: Movies and series you shouldn't miss

Absolute record for The Devil Wears Prada 2

The long-awaited continuation of the story with Meryl Streep and Anne Hathaway, which fans had been waiting for almost 20 years, caused a real sensation. A short teaser (less than 60 seconds) gathered 181.5 million views in the first 24 hours. This is the best result for the comedy genre in the last 15 years of observations.

Interestingly, one-third of all views came from Anne Hathaway’s personal social media accounts, and the video release coincided with her 43rd birthday.

Disney and Marvel domination

Overall, notably, the top five most popular movie premieres of the year were all sequels of famous franchises or live-action remakes of animated films. The only original film (not a sequel) in the top 10 was the Michael Jackson biopic.

• The Devil Wears Prada 2 – 181.5 million views in 24 hours;
• Moana – 161.2 million views;
• Lilo & Stitch – 149.4 million views;
• The Fantastic Four: First Steps – 144.1 million views;
• Toy Story 5 – 133.6 million views;
• Avatar: Fire and Ash – 127.6 million views;
• Zootopia 2 – 125.6 million views;
• The Odyssey – 121.4 million views;
• Michael – 113.9 million views;
• Wicked: Witch. Part 2 – 113 million views.

Streaming boom: Stranger Things and Squid Game

While trailer views for theaters slightly declined compared to last year, interest in streaming series rose by an astonishing 146%.

The undisputed leader was the final season of Stranger Things on Netflix. Three different promo videos for the series accumulated a total of 490 million views. Also among the top were the third season of Squid Game (156.5 million) and the second season of Wednesday (119.5 million).

TikTok overtakes YouTube

Experts noted an important trend: the share of views on YouTube fell by 5%, while TikTok showed a corresponding increase.

TikTok has become the main platform for promoting hits such as Avatar: Fire and Ash and Zootopia 2.

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