AI goes Hollywood: Two legendary actors sell their voices to tech
Now AI can legally use the voices of these stars (collage: RBC-Ukraine)
The world of artificial intelligence continues to expand. This time, Oscar-winning actors Matthew McConaughey and Michael Caine have joined the development of new technologies, reports Variety.
McConaughey and Caine sell their voices to AI: What is known
It has become known that the actors signed an agreement with the artificial intelligence company ElevenLabs, which specializes in creating AI-generated voice versions.
As part of the Iconic Voices Marketplace initiative, brands will be able to officially use celebrity voices to create AI audio. Thanks to the new deal, Caine’s voice has been added to this catalog.
"For years, I’ve lent my voice to stories that moved people—tales of courage, of wit, of the human spirit. Now, I’m helping others find theirs. With ElevenLabs, we can preserve and share voices—not just mine, but anyone’s," he commented.
Michael Caine (screenshot)
The actor added that the company uses "innovation not to replace humanity, but to celebrate it."
McConaughey is an investor in ElevenLabs and has been collaborating with the company since 2022. He allowed the creation of a Spanish-language audio version of his newsletter, Lyrics of Livin.
The actor hopes that this partnership will help him "reach and connect with even more people."
"To everyone building with voice technology: keep going. You’re helping create a future where we can look up from our screens and connect through something as timeless as humanity itself—our voices," he added.
Celebrities collaborating with AI
Celebrities are actively investing in the development of AI and joining technology projects. Among them are Ashton Kutcher, who has supported AI-based startups through his venture fund; Leonardo DiCaprio, who has invested in data analytics and processing companies using AI; as well as Elton John, Jared Leto, and others.
Earlier, we reported that a Coca-Cola ad sparks outrage over AI.
