World's most expensive brands revealed: Unchanged leader for 11 years
Names of the world's most expensive brands (photo: pedalo.co.uk)
The world's most expensive brands are currently experiencing a state of stagnation. The growth rate of the overall value of companies in the top 100 has sharply slowed down, decreasing from 16% in 2022 to 5.7% in 2023. Consequently, the total value of the "coolest" brands is now approximately $3.3 trillion, according to a report from the analytical company Interbrand
Top 10 most expensive brands in the world
For the 11th consecutive year, Apple tops the ranking of the most expensive companies. It is noted that this is the first brand with a value exceeding half a trillion dollars.
In the top 10 brands that have seen the most significant increase in value, Microsoft is included (+14%).
This year, the brand Nespresso entered the list of the top 100 "richest."
The overall ranking is as follows:
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Apple ($502.7 billion)
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Microsoft ($316.7 billion)
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Amazon ($276.9 billion)
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Google ($260.3 billion)
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Samsung ($91.4 billion)
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Toyota ($64.5 billion)
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Mercedes-Benz ($61.4 billion)
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Coca-Cola ($58 billion)
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Nike ($53.8 billion)
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BMW ($51.2 billion)
World's most expensive brands revealed (Infographic: interbrand.com)
According to analysts, Airbnb (No. 46) is experiencing the fastest growth in value, despite entering the list only last year.
Zara (No. 43) and Sephora (No. 97) are the "two stars of retail," with the value of their brands increasing by 10% and 15%, respectively.
Overall, experts say that companies in the luxury segment (including Hermès, Dior, Prada, Tiffany, and Burberry) and automotive brands are among the most actively developing today.
"However, Tesla's growth rates are the slowest among automotive brands," note the experts at Interbrand.
