Volodymyr and Olena Zelenska's New Year vyshyvanka looks – Cost and outfit details

The first lady appeared in a white Zoriana vyshyvanka from the brand Gunia Project. The blouse features a straight silhouette, wide cuffs, and is decorated with monochrome hand embroidery with beads.

The ornament is inspired by the wall paintings of the Dnipro region, adding symbolism and historical depth to the look.

According to the brand’s official website, the cost of this vyshyvanka is around $197.

Olena Zelenska's vyshyvanka (screenshot)

Look of Volodymyr Zelenskyy

For the New Year photo card, the president chose a dark vyshyvanka from the Ukrainian brand Etnodim.

The shirt is decorated with contrasting embroidery called Zvir, featuring a restrained but expressive graphic design.

The cost of this model, in which Volodymyr Zelenskyy greeted Ukrainians for the New Year, is around $152.

Volodymyr Zelenskyy’s vyshyvanka (screenshot)

What the President and First Lady said in their New Year's address

In the caption to the photo, the couple summed up a difficult 2025 and thanked Ukrainians for their resilience and daily work.

"Another year is passing, hard-won through dedication and tenacity, through principles and the daily effort of Ukrainians. This year was made possible thanks to our defenders, those who stood their ground not only for Ukraine but also for all who value freedom and dignity. Together, we move forward with what keeps us going: experience and memory, the word of home, hope, and faith. We take with us the capacity for collective action and our humanity – what endures against all odds.
We believe in peace, we fight for it, and we work to achieve it. Happy New Year, dear Ukrainians!" the address reads.

Volodymyr and Olena Zelenska (photo: instagram.com/zelenskyy_official)

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