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'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo

Thu, September 10, 2026 - 17:24
3 min
Companies did not miss the opportunity to remind audiences about themselves and poke fun at the new device.
'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo Apple iPhone Duo (photo: Getty Images)

Apple unveiled its first foldable iPhone Duo. The presentation of the new device quickly turned into a kind of brand competition, with companies trying to remind audiences about their own products and services.

RBC-Ukraine reveals how companies are joking about the new device

How brands are trolling the new iPhone Duo

Samsung Mobile US reacted to Apple’s presentation with a series of humorous posts. The company reminded everyone that it has been releasing foldable smartphones for several years.

'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo

Samsung on the iPhone Duo (screenshot)

The name of the new device did not escape attention either, as it echoes the language-learning app Duolingo.

'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo

Duolingo and Samsung on the iPhone Duo (screenshot)

The language-learning app also reacted to the new device in its own way.

'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo

Duolingo on the iPhone Duo (screenshot)

The app also joked about the price of the new smartphone while promoting its own services.

“iPhone Duo: $1,999. Duo on your iPhone: free.”

After Apple’s presentation, Motorola also did not miss the opportunity to creatively remind users about its Razr lineup of phones.

“New in their hands, iconic in ours,” the company said in an advertising video.

'It's feeling very familiar': Samsung and other brands mock Apple’s new iPhone Duo

Motorola reacted to Apple’s presentation (screenshot)

Samsung’s Canadian division also weighed in. The company posted a video featuring the Galaxy Z Fold8 and captioned it with a concise phrase.

“Imitation is the sincerest form of flattery,” the video said.

The use of audio featuring a popular quote by Kourtney Kardashian added to the humor of the clip.

What is known about the iPhone Duo

This is Apple’s first foldable smartphone, which the company unveiled on September 9. It has a titanium body and is available in two colors — Star White and Night Sky.

The outer display has a 5.4-inch diagonal, while unfolded, the user gets a 7.6-inch display. Both displays support ProMotion technology with a refresh rate of up to 120 Hz. The device is powered by the A20 Pro chip, while the main camera consists of two 48-megapixel modules.

The iPhone Duo is 5.2 mm thick when unfolded and weighs 254 g. The smartphone is water- and dust-resistant with an IP68 rating and supports Apple Pencil. Buyers can choose from 256 GB, 512 GB, 1 TB or 2 TB of storage.

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