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From viral meme to future president: Where is Hide the Pain Harold today?

Thu, August 06, 2026 - 21:20
3 min
At 81, András Arató leads an active lifestyle
From viral meme to future president: Where is Hide the Pain Harold today? András Arató has become famous around the world (photo: facebook.com.aratoa)

If you've ever seen a photo of an elderly man with a smile that seems to hide quiet suffering, you already know Harold. A meme of his face became one of the most famous on the internet, but behind the viral image lies the real story of a man living an active life even in his senior years.

How an ordinary photo shoot made András Arató famous

András Arató was born on July 11, 1945, in the Hungarian town of Kőszeg. He studied electrical engineering at the Budapest University of Technology and Economics.

Before becoming an internet icon, Arató lived a relatively ordinary life. After retiring, he worked as a DJ at a local radio station and appeared on the Hungarian version of the quiz show What? Where? When?

His life changed about 15 years ago when he agreed to take part in a stock photo shoot. The images were intended for commercial use, but internet users quickly noticed his distinctive facial expression.

That was how the Hide the Pain Harold meme was born. People were conquered by his smile, which began to symbolize fatigue, awkward situations, or attempts to conceal emotions.

Although Arató never expected such worldwide fame, he eventually embraced it and began actively engaging with fans.

At 81, he runs marathons and remains an internet star

Today, András Arató does not attempt to hide from his meme fame. He manages his social media accounts, travels the world, meets with fans, and attends various events.

What's more, he continues to amaze everyone with his high energy. At 81 years old, he stays active by doing sports and running marathons. For him, it isn't just for show—Arató trains hard and covers distances.

Arató recently made headlines in Hungary again after an unusual situation. Following recent political events, the opposition Tisza Party invited the public to suggest possible candidates for president.

Among the names put forward were several well-known Hungarians, including Nobel Prize-winning biochemist Katalin Karikó and Rubik's Cube inventor Ernő Rubik.

However, during an unofficial online vote, one of the surprise favorites turned out to be András Arató - the famous meme grandpa known to millions around the world.

While he didn't become president or run as an official candidate, the story proved once again that a man who accidentally became one of the internet's most recognizable faces can continue to capture people's attention many years later.

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