Backpack as fashion statement: Ukrainian stylist shares how to keep your look flawless
How to choose a backpack for summer 2025 (collage: RBC-Ukraine)
The backpack has long ceased to be just a convenient alternative to a handbag. Today, it can become a full-fledged part of a stylish look. However, many still make a common mistake that devalues even the most expensive outfit. On Instagram, Ukrainian stylist Olena Shevchenko explains how to pick out a backpack that suits your look well.
More women are abandoning classic handbags in favor of backpacks because they are more comfortable, ergonomic, and often just as stylish.
According to the stylist, every second client changes their approach to accessories precisely because of comfort. Even those who held on to the usual handbag for a long time start to reconsider their preferences as they want more lightness in the back.
How to choose a backpack (photo: pinterest.com)
But there is one mistake almost everyone makes: they buy the backpack first and then try to match their wardrobe to it. That doesn’t work. A backpack is a style element like a handbag.
The ideal option is to have several backpacks for different situations:
- office: leather, restrained, spacious to easily fit a laptop, documents, and emphasize a business look;
- walks with children: a lightweight nylon version with practical compartments and stain protection;
- cafes, meetings, cinema: a textured backpack with original details that adds character even to a basic look.
How to choose a backpack to match a look (photo: pinterest.com)
How to choose a backpack for a specific look
1. Fabric of the look
If the look is dominated by wool, linen, or other soft fabrics, a backpack made of coarse synthetic material will feel out of place.
Choose a material matching the clothes.
How to choose a backpack to match a look (photo: pinterest.com)
2. Texture
The backpack's texture should support the overall mood. For example, matte leather for classic outfits, glossy nylon for sporty ones.
How to choose a backpack to match a look (photo: pinterest.com)
3. Color
The backpack can be tone-on-tone with the look or a contrasting accent, but it should not stand out from the overall color scheme and idea of the look.
Avoid choosing a color that doesn't match the main shades in the outfit.
How to choose a backpack to match a look (photo: pinterest.com)
4. Mood and character of the look
The shape and details of the backpack should correspond to the occasion. For example, a laconic leather backpack to the office, and a soft textile one for a casual style.
Olena Shevchenko also emphasized that there should be several backpacks in the wardrobe.
"A backpack is part of the look, not just a 'bag on the back.' Moreover, you buy a backpack according to your wardrobe and style, not buy a backpack first and then try to figure out how to adapt everything you like to it," she stressed.
How to choose a backpack to match a look (photo: pinterest.com)
Previously, we shared Jamala's stylish look, which is easy to recreate.
