Are high-protein products really beneficial? Nutritionist explains
Protein bars, yogurts, desserts, beverages, and even baked goods have rapidly transitioned into supermarket staples in recent years. Manufacturers are increasingly highlighting their high protein content, marketing these products as a good choice for an active lifestyle and a balanced diet.
But does everyone really need protein-enriched products, and what is behind their growing popularity? Nutritionist Yulia Drahulova explained in an exclusive interview with RBC-Ukraine.
Why protein products have become so popular
One reason is changing eating habits. Driven by growing consumer interest in nutrition, protein intake, fitness, and post-workout recovery, food manufacturers are rapidly expanding their high-protein product lines.
Convenience is another key driver. Protein yogurts and bars are easy to grab for work, travel, or post-workout fuel, offering a practical protein boost for people too busy for a full meal.
However, the word "protein" on the packaging does not automatically mean a product is healthy.
"I'd say it's a mix of genuine benefit and good marketing. We really do need protein, and these products can be a convenient option when it's difficult to get enough from regular food. But the word 'protein' doesn't automatically make a product healthy. You still need to check the ingredients, sugar and fat content, and overall calorie count," Drahulova explained.
What to look for on the label
For example, a protein bar may contain more protein than a regular sweet snack, but it may also have significant amounts of sugar, fat or sweeteners. That's why it's important not to judge a product based on just one nutritional value.
According to the expert, protein products are best viewed as an addition to your diet rather than an essential part of everyone's daily menu.
"That's why I would view these products as a convenient addition to one's diet, not as something everyone needs," the nutritionist said.
Protein can be obtained from everyday foods such as meat, fish, eggs, cottage cheese, legumes and other sources. For most people, a varied diet remains the fundamental way to supply the body with essential nutrients.
So there's no need to overestimate protein yogurts and bars or dismiss them as a marketing trap. Their value depends primarily on their nutritional content and the role they play in your overall diet.
