Apple is preparing radical redesign for Apple Watch
Apple is preparing a radical redesign of its watches (photo: Stephen Lam/Getty Images)
Apple is preparing major changes for the Apple Watch. Cupertino is testing new form factors and could bring back the premium ceramic case as early as late 2026, according to an analytical report by Mark Gurman for Bloomberg
Ceramic returns: extreme durability and premium status
Gurman recalled that ceramic first appeared in the Apple Watch Series 2 and was long considered the most luxurious material in the lineup.
However, despite its high durability and scratch resistance, Apple completely discontinued ceramic versions in 2020 following the release of the Series 6.
What is known about the return of the premium material?
Release timeline — a ceramic version could join the lineup alongside the launch of the Apple Watch Series 12 or arrive with the following generation.
High price — although pricing for the upcoming model has not yet been revealed, ceramic models have traditionally been positioned above titanium and standard versions.
For comparison, ceramic Apple Watch Series 5 models started at $1,299, while titanium versions started at $799.
Position in the lineup — a lightweight and highly durable ceramic case could become another flagship feature alongside the Ultra and Hermès series.
Read more: New Apple Pencil will be easier to repair: here's what the EU has to do with it
Radical experiments: round displays and models without screens
Although the upcoming Apple Watch Series 12 and Apple Watch Ultra are expected to receive mostly internal upgrades, including a significantly more powerful processor, Apple's developers are experimenting with new design concepts.
Experimental directions include:
A model without a display — the company is testing a compact device without a screen that could compete with fitness trackers from Whoop, Garmin and Fitbit.
A round watch face — engineers are testing a version with a circular display that would visually resemble classic analog watches.
More choice — although there is no final decision on when these models could launch, Apple aims to completely rethink its wearable lineup and offer users a wider range of options.
