World’s most desirable brands revealed: Who won shoppers’ favor
The world’s most desirable brands (photo: Freepik)
A ranking of the most desirable brands for Q1 2026 has been released. Some fashion houses lost positions, while others moved up or entered the list for the first time, according to the Lyst platform’s Instagram account.
What is known about the Lyst ranking
The quarterly ranking is based on the consumer demand of 160 million shoppers using the platform, as well as overall online interest in brands across social media, media, and search queries, including those driven by artificial intelligence.
Brands are analyzed using three key indicators: Desire, Demand, and Discovery. The ranking also takes into account trend relevance and organic demand. Activity driven by discounts or negative publicity is not included.
Who topped the list of most desirable brands
At the end of the quarter, Chanel was named the hottest brand. It also entered the top 20 as a new addition to the ranking.
Saint Laurent took second place, dropping one position. Dior, another newcomer, came in third.
Miu Miu fell to fourth place, while Gucci rose four positions to fifth place.
Most desirable fashion brands (photo: instagram.com/lyst)
