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Telegram launches monetization for channels, but not for everyone

Telegram launches monetization for channels, but not for everyone Illustrative photo (photo: Getty Images)

In Telegram, channel owners with 1000 or more subscribers have been allowed to receive 50% of the revenue from advertising. However, there are several countries where this feature is not yet available, according to the Telegram website.

In Telegram, administrators have announced that reward payments from the monetization program can be withdrawn without commission and can also be used to pay for advertising in Telegram, collectible addresses, or premium subscription giveaways.

The withdrawal of rewards will become available to channel owners on the Fragment platform in the coming weeks.

Telegram has also introduced a new type of advertising that can be paid for using Toncoin, a cryptocurrency based on the TON blockchain. These ads can be placed in certain selected channels, allowing advertisers to have full control over the context in which their ads are displayed.

However, users in several countries, including Russia, Ukraine, Palestine, and Israel, currently do not see advertisements based on TON, as announced by the messenger's administration.

Controversial issue of Telegram in Ukraine

Recently, a bill was introduced to the Verkhovna Rada, according to which representatives of state bodies and local authorities in Ukraine may be prohibited from having accounts on Telegram. Such a ban is proposed to be applied if this messenger is recognized as a non-transparent network.

Minister of Digital Transformation Mykhailo Fedorov spoke in an interview with RBC-Ukraine about the danger posed by anonymous Telegram channels. According to him, there has been an increase in the popularity of anonymous public channels in Ukraine recently.

The Сhief of the Defense Intelligence of Ukraine, Kyrylo Budanov, believes that Telegram is definitely a problem from the perspective of national security, but it can also benefit Ukraine.