Pantone names its color of the year for 2025
Pantone Color Institute has named the color of the year for 2025. The chosen shade is PANTONE 17-1230 Mocha Mousse, a warm, rich brown hue that embodies comfort, harmony, and a desire for simple yet refined life pleasures, reports Pantone.
Color of the Year 2025
Each year, Pantone’s Color of the Year brings together designers and color enthusiasts to discuss the connection between color and culture. The color of the year is meant to reflect the spirit of the times, global moods, and the aspirations currently inspiring and troubling humanity. In 2025, the color of the year is a brown shade reminiscent of chocolate and coffee, evoking an immediate sense of warmth and coziness.
According to Laurie Pressman, vice president of the Pantone Color Institute, Mocha Mousse reflects thoughtful indulgence, combining simplicity, classic style, and luxury all at once. This tone demonstrates a desire for people to live comfortably, embrace small joys, and share them with others.
PANTONE 17-1230 Mocha Mousse is the main color of 2025 (photo: instagram.com/pantone)
PANTONE 17-1230 Mocha Mousse is the main color of 2025 (photo: instagram.com/pantone)
PANTONE 17-1230 Mocha Mousse is the main color of 2025 (photo: instagram.com/pantone)
PANTONE 17-1230 Mocha Mousse is the main color of 2025 (photo: instagram.com/pantone)
Mocha Mousse also broadens the perception of brown, moving far beyond traditional views. It is not just simple and grounded but also carries elements of cozy sophistication and elegance. The Pantone Color Institute highlights that this hue reflects a global longing for harmony, warmth, tranquility, and closeness in modern society.
“A warming, rich brown hue nurtures with its suggestion of the delectable quality of cacao, chocolate, and coffee, appealing to our desire for comfort. Infused with subtle elegance and earthy refinement, envelopes us with its sensorial warmth,” reads Pantone’s Instagram post.
The post also notes that there is a growing movement toward reconnecting with nature, and Mocha Mousse stands out for its organic quality.
The authors emphasized that the shade supports the physical environment, is imbued with authenticity, and finds a balance between the demands of the modern world and timeless beauty.