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Best posting times for more Instagram and TikTok views and likes

Best posting times for more Instagram and TikTok views and likes Illustrative photo (Photo: Getty Images)
Author: Daria Shekina

Social media is an important part of our online lives, and the timing of content publication can impact its success. If you're looking for the perfect time to post photos or videos on Instagram and TikTok to gather more likes and followers, here are some useful tips, according to one of the leading marketing resources, Influencer Marketing Hub.


The app has over 2 billion active users worldwide. The platform makes significant efforts to attract the attention of both brands and users.

This social network is the perfect space to showcase the value of your brand and products or services in the best light. By using features such as Reels, stories, live streams, and more, you can significantly increase visibility and recognition.

For the maximum effectiveness of your posts on this platform, it's important to choose the right time and days for content publication. Maximum user activity is observed from Tuesday to Thursday.

The optimal posting times for Instagram are provided by the social media management platform Hootsuite:

  • Monday: 12:00 PM
  • Tuesday: Engagement (ER) is high from 8:00 AM to 10:00 AM, with the peak reached at 9:00 AM.
  • Wednesday: 11:00 AM
  • Thursday: Engagement is high from 11:00 AM to 2:00 PM, with the optimal time being 12:00 PM.
  • Friday: High ER is observed from 7:00 AM to 2:00 PM, but posting at 2:00 PM will attract the most attention.
  • Saturday: 9:00 AM
  • Sunday: Engagement remains consistent from 12:00 PM to 8:00 PM, but the best results will come from posting at 7:00 PM.

Best posting times for more Instagram and TikTok views and likesThe best times for posting photos or videos on Instagram (Photo: Hootsuite)

It's important to note that while timing matters for Instagram algorithms, it's not the primary factor affecting the ranking of posts. Various signals from the platform, such as content quality, post authorship, user engagement, and other parameters, should be taken into account.


The app with more than 1 billion active users is one of the most popular platforms in the field of social media. This program, specializing in creating and viewing short videos, has found its application in the marketing strategies of many companies.

Upon entering the app, the first tab that users encounter is "Recommendations," rather than "Subscriptions." This means that when users launch the app, they are shown personalized content from various creators based on their previous interests, rather than just content from subscribed users.

It's essential to understand that the primary audience of TikTok is youth, including schoolchildren and students, but there is also a more mature audience.

For each segment, specific posting times are optimal:

  • For teenagers: from 8:00 AM to 5:00 PM (optimal after 1:00-2:00 PM)
  • For individuals aged 18-25: after 5:00 PM when the work or school day ends
  • For the adult audience: from 8:00 PM to 2:00 AM, when all work and household chores are completed

It's also worth noting that TikTok doesn't always post videos instantly after hitting the "publish" button. The platform's algorithms require some time to check the content's compliance with community rules. Therefore, it's recommended to post TikTok videos a little earlier than the desired start time for video display in users' feeds.